Showing posts with label Amanda Hocking. Show all posts

Readers versus Publishers?


Are readers and agents looking for different things?

The rule of thumb when submitting to an agent, or straight to a publisher, is that to even be accepted the manuscript must be perfect. No errors and perfect grammar, pacing, characterization, plot, setting, etc. It seems story comes second to mad language skillz.

Or so I've heard. I've never actually gotten beyond the arduous query process. You know, the part where you have to write a better query letter than novel. I was never much good at getting noticed by the pretty girls people who mattered.

Publishers want something original, they don't want to see the same old thing. That's something else I've heard at various times. But they don't practice what they preach. It's apparently easier to publish something that has already proven to sell, than it is to publish something “original”. Original is code for “this is not the readers' comfort zone”.

Agents, but more so publishers, take few chances. Once in a while they will, but only  once in a while. And the marketing department must okay it. The marketing department must okay everything!

So to attract the attention of an agent or publisher it helps to A) know someone inside the business; B) write a phenomenal query letter; C) write what they know will sell.

But what about readers? What do readers want/expect/hope for?

Perfection seems to work for agents and publishers, but readers don't seem to care. I mean, if Amanda Hocking can be a big hit among readers, you know they're not holding writers up to the same standard as an agent or editor would.

Readers are more likely to take a risk on something original because they're only paying a few dollars to do so, instead of the thousands needed for a publisher to fund a single book. There is little risk for readers to step outside of their comfort zones for one book.

Furthermore, readers aren't paid to edit, but pay to enjoy reading. They expect enjoyment, so they tend to want to enjoy what's before them. Unless the book is terrible, most readers won't care one way or the other if it's not the best writing  they've ever read. They're less concerned with they're/their/there than “Does Mary find the killer before it's too late?”

Granted, Amanda Hocking doesn't write like she just crawled out of second grade, but I doubt she'd have gotten published if she hadn't first proven herself as an indie author. So readers obviously expect the writing to be legible. But they don't seem to expect, or even want, what publishers and agents want.

Whatever magic involved in the success of a self-published author isn't quite the same magic involved in the success of a traditionally published author. Agents and editors look at the writing from a professional/market point of view, but it's there their  market. It's not yours or mine (assuming you're not an agent or acquisition editor). Readers focus on something else.

But what? What is more important to the self-published author than being perfect? What can possibly be better than months checking and rechecking a manuscript for errors in spelling and character development?

Story.

Story is often overlooked in our grammar-intensive writing culture, but story really is the most important thing. The prose has to be well written, but it doesn't have to be perfect. You don't have to aspire to be the next Stephen King. Readers don't seem to be paying attention to style so much as story.

Story is where it's at!

Story is what an agent or editor will look at and say, “This won't sell,” while a reader looks at the same story and says, “Dude, I've got to tell my friend about this!” 

After all, it's not the reader's job to care how well it's written. Most readers really only care if Mary found the killer before it was too late.

For self-publishers hawking fiction, it's far better to be a story teller than a grammarian.

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A Tale of Three

This is a look at three different independent authors, a fairytale of sorts.

Barry Eisler
Amanda Hocking
J. A. Konrath

All three of these authors have shown that self publishing works.

Amanda Hocking can almost be put head-to-head with Barry Eisler, as their paths have crossed, traveling in opposite directions on the publishing road.

Eisler started out in big publishing. He was a successful author with Putnam and turned down a $500,000 contract with St. Martin's Press (coincidentally the same press that eventually signed Hocking). Eisler left the storied publishing industry to go it alone.

Amanda Hocking, on the other hand, began her career as a self published author. It had been her dream to break into the traditional presses, but she was turned down and forced to go it alone. Readers quickly bought her Kindle e-books and she became one of the first authors to hit the 1,000,000 sales mark on Amazon.com. Then St. Martin's Press came to her with a gigantic contract. She left self-publishing for the security of the traditional presses.

J. A. Konrath is quite another story altogether. He's been a mouth-piece for self publishing for a while now, and like Hocking, has sold a load of copies through Amazon. If Hocking is Cinderella, hoping for her ballroom invitation, and Eisler the prince who gave up his crown, Konrath is the wizened wizard prophesying the kingdom's inadequacy.

Each of them have approached self-publishing differently, and each of them have found much success as authors. The more authors hit highs such as these, the more legitimized self-publishing will become.

But one must ask a question, why are all three of these authors on such different paths? Why would two jump ship while the third clambers to get aboard?

To me these three authors show how relative publishing is to the individual. Both traditional publication and self publication have varying rewards that appease different personality types. Self publication can work for the right person, but it's not for everyone, even for people who have success with it. The same is true for traditional publishing: it's not for everyone.

If you have a story and are weighing the decision of going it alone or with a publisher, what is your thought process?

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